Born in 1984, in the late 80's I recall having wonderful memories of All India Radio, Doordarshan and Tinkle comics.
Life was simple, roads were rough and people were tough (strong). Love was a spiritual experience, family was valued, friendship was genuine, patience was a virtue, hard work was a norm and a sense of community was prevalent.
Post-2000, I recall confusion of choices, characters, and context.
Life turned complex, roads were tough and people turned indifferent. Love depleted to a physical experience, family has turned into a desirable value, instant gratification kicked in, entitlement is the new norm, friendship turned judgmental and self-centeredness took centre stage.
Trigger point
Well, what did trigger this Generation Gap and reduced the influence of values in our lives replacing it with brands, shallow thoughts, and pleasure-seeking behavior.
This eradication of Indian values and installation of American ideology started in 1994 with the launch of Mtv. Children born in the early 1980s witnessed a tremendous shift in value systems guiding decision making, relationships and general outlook towards life.
When I say Mtv, I mean to say that there is always a breaking point, for example, it takes one crack to bring down a dam and Mtv was the first channel to break the stronghold of Indian values, then there was no stopping the flow of American ideology by other channels and programming.
The generations post 1988-89 will never feel this difference as they have never seen or felt this swing of ideology.
Mtv was the first channel that brought with it culture shock, sold artists who sold pleasure in the name of promoting individuality, sex in the name of love, vulgarity in the name of the dance and uprooted Indian values and beliefs systems one small step at a time.
The history of Mtv is very interesting and sinister, the one-point agenda was to instil a belief shared among its programmers " As above, so below". It means giving in to your desires and deepest darkest fantasies" Even today this ideology and influence control the music and entertainment industry.
If you notice artists were earlier people who actually were blessed with a talent- voice and a sense of musicial magic - melody, harmony and rhythm. Now a day's artists are thugs, murderers, perverts, profanity users and cross dressers. There is no melody but a video that sells a lifestyle of money, honey, sex, parties, that's all.
It took one apple in the garden of Eden to break the bond between God and man and it took one Mtv to break the bond of Indian family values.
I generally substantiate what I say with research. For this article, I wrote what I truly felt and then researched for the evidence below*1*2.
*1 Cultural Bane or Sociological boon? Impact of Satellite television on Urban youth in India
*2Mtv's Influence in India
No comments:
Post a Comment